MySpace.com today announced it has implemented a pilot program to block videos containing unauthorized copyrighted content from being posted in its community. With the program’s launch, MySpace becomes the largest Internet video site to offer free video filtering to copyright holders.
Using digital fingerprinting technology licensed from Audible Magic, a world leader in content rights management, MySpace's filter screens video uploaded by users and blocks any video matching a fingerprint in MySpace's database. MySpace's video filter is the latest addition to its industry leading suite of tools that MySpace has developed to help copyright owners protect copyrighted works on MySpace.
MySpace's new video filter comes on the heels of the audio filtering MySpace launched last fall, screening audio files uploaded by users to hinder any unauthorized music uploads. MySpace has also developed and is making available a special content takedown tool to make it easier and more efficient for copyright owners to request removal of any user-posted content they claim is unauthorized. With MySpace's implementation of video filtering, MySpace now offers industry-leading content protection on its site.