Addressing an issue that is gaining urgency with the ongoing digitization of news content, BurrellesLuce has produced a white paper that aims to help PR practitioners reduce their risk of unwittingly violating copyright rules.
Copyright Compliance: What Every Media Relations Professional Needs to Know describes the basic concepts of copyright, and identifies simple steps a PR practitioner can take to abide by copyright law.
As the white paper states, "Digital content is easy to share but, unfortunately, even the most well-intentioned sharing can violate copyright law."
Publishers have always allowed media monitoring. With the decline of advertising revenue via print delivery, however, publishers have become less tied to that delivery channel and increasingly attuned to their role as content providers. Seeking other ways to monetize their content, they realize they must protect its distribution and use.
Copyright Compliance: What Every Media Relations Professional Needs to Know is available free of charge from BurrellesLuce. To obtain the document, visit www.burrellesluce.com/copyright1 or call 866-260-0851.