Myxer, the leader in ad-supported mobile content, announced details of its PROTECT program, a powerful framework designed to address the concerns of copyright holders in the emerging new mobile economy. As one of the mobile industry's leading service providers, Myxer is working proactively with content owners, such as record labels, film and television studios, to give them unprecedented visibility into and control over the flow of content through the Myxer platform.
Building on the company's longstanding commitment to the Digital Millennium Copyright Act (DMCA), the PROTECT program is the culmination of months of technical, legal, and market development efforts. Taking inspiration from leading rights-administration systems, such as eBay's VeRO, PROTECT is a comprehensive, proactive, and powerful tool for content owners in the digital age. Embracing the same principals of openness and simplicity that drive Myxer's core business, PROTECT gives content owners open access to content administration tools enabling direct and immediate results based on the DMCA framework.