Friday, October 24, 2008

Cambridge University Press to Deliver Copyright Permissions Online

Cambridge Journals, a division of Cambridge University Press, has selected Copyright Clearance Center's Rightslink®, the most widely used online content licensing service, to provide its readers a fast and easy way to obtain copyright permissions to share and distribute published materials directly from content pages online.

Cambridge University Press, founded in 1534, is one of the world's largest and most respected academic publishers. Cambridge publishes more than 230 journals and 2,500 new books each year.

Rightslink will help Cambridge's Rights and Permissions team better manage the growing quantity and complexity of permissions requests. By automating many of the standard processes and identifying those requests that need personal attention, Rightslink helps improve customer service and satisfaction. Cambridge customers can access Rightslink and order permissions directly from "Cambridge Journals Online", the company's publishing and delivery platform. Most licenses will be processed and granted immediately.

"Rightslink will play a significant role in our customer service strategy in this area," said Simon Ross, Director, Cambridge Journals. "It allows customers to get permissions faster and relieves our staff from processing and managing the high-volume of standard requests we receive. This will allow them to focus on expediting the higher-revenue requests. Of course we are anticipating increased permissions revenues, and we expect to see the benefit from Rightslink immediately."

Cambridge joins a growing list of the world's leading publishers that have selected Rightslink for online permissions and reprint ordering. These include the University of Chicago Press, Elsevier, Oxford University Press, Nature Publishing Group, Springer and Taylor & Francis.

"Publishers have found that Rightslink helps them to grow revenue, improve customer service and increase operational efficiencies," said Bob Weiner, Senior Vice President of Licensing at CCC. "Content users also are very drawn to the service as it dramatically simplifies the permission and reprint process. In short, making the process faster and easier for the customer increases revenue."

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