If you own a business, it's a good idea to trademark your business' name. There are several reasons why this is a very important decision to make to ensure the stability of your business' future.
a. Protection - By trademarking your business' name, you receive federal protection as well as state law protection. The state protection varies from state to state, so it's important to check with your state to determine the level of protection you would receive if you had registered the trademark with your state.
b. Ownership - by trademarking your business name you own your business. No one else can use your business name for their own business reasons, and it ensures to your customers and clients that any business by that name is yours. If you don't trademark your original name, and then you change your business name, a new company can take your original name and confuse your current clients. Ownership of the name also allows you to expand upon the name and business in the future, should you want.
c. Money - By trademarking your business name, you hold all rights to the name itself. If your company uses a name that has already been trademarked, you may be required to immediately change your business' name and give up any and all profits for the use of the trademark. This may also include damages, fines and attorneys' fees.
Trademarks for your business name will definitely be beneficial to you in the long run. It will provide protection, true ownership of the business and prevent you from having to pay a great deal of money in legal fees in the end.