Sunday, March 18, 2007

Tens of Millions of Consumers Gain Access to Copyright-Cleared Independent

Pump Audio, the leading provider of quality independent music to content creators globally, has reached an agreement with Photobucket to provide copyright-cleared, independent music to the tens of millions of Photobucket users who create and share remixes of their photos and videos using the Adobe(R) web-based video remix technology integrated on Photobucket's site. Photobucket users can now easily add music from Pump Audio to their mashups.

Photobucket is the online personal media company where over 35 million people create, manage and share their personal digital media, and is the third largest video hosting site behind YouTube and MySpace. Pump Audio provides a proven, legal music solution with original songs perfectly suited for synchronizing to online productions. Photobucket has licensed hundreds of songs across dozens of genres from Pump Audio's catalog of more than 75,000 tracks.

Photobucket recently launched a web-based video remix and editing service, powered by Adobe Systems Incorporated. Using this remix service, Photobucket users can combine images, videos, text, and music provided by Pump Audio to create content mashups from their Photobucket albums, without requiring any additional downloads.

Working together, Pump Audio and Photobucket also are creating a new venue for participating artists to gain additional exposure to Photobucket's massive user base. Pump Audio artists will receive a visual credit with information about the music being used in Photobucket mashups, creating a new promotional opportunity to directly reach potential fans. Photobucket users can embed their mashups into any web page, blog, or social network profile, and also share with family and friends, so artists will have the potential for broad exposure.

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