Lulu Enterprises (http://www.lulu.com/) has filed suit against N-F Newsite LLC ("Hulu") for trademark infringement, unfair and deceptive trade practices and for federal cyberpiracy.
In the complaint, filed in US District Court in Raleigh, NC, Lulu alleges that Hulu (http://www.hulu.com/), as a result of their recent name and Internet domain announcements, have intentionally attempted to create confusion in the marketplace. Hulu, in name, as a mark and in their business as a digital content distribution platform, represents a definitive encroachment.
In addition to the conflict in business for digital video, Hulu's trademark filing, filed on August 22, 2007, identifies various products and services, many of which are related to, and even identical to, the services that Lulu provides under its Lulu marks.
"We have spent more than five years and tens of millions of dollars in investment successfully building the Lulu brand and website into a place for millions of creators and consumers to publish, buy, sell and manage digital content," said Lulu CEO Bob Young. "It is clear we are required to move quickly to protect our intellectual property and defend ourselves against this infringement before it significantly damages our business."