Saturday, May 5, 2007

CitizenHawk Cracks Down on Online Fraud with Launch of TypoSquasher

CitizenHawk, a leading provider of digital brand management solutions, today announced general availability of TypoSquasher, new patent-pending technology that enables companies to monitor, protect and enforce proper use of their brand online. TypoSquasher allows companies to reclaim millions in revenues lost to cybersquatters who are monetizing "typo" domain names through pay-per-click (PPC) advertising, gambling, phishing schemes, pop-up ads, spyware, affiliate fraud and other spurious means.

With up to 20% of all hand-typed URLs being misspelled, a large market has emerged for "typo" domain names that exploit and monetize accidental traffic at the brand holder's expense. This practice, known as typosquatting, is estimated to cost brand holders millions of dollars each year in lost revenues and affiliate fraud. Because brand holders have had few tools to help them combat typosquatters, the problem has now escalated to staggering proportions.

CitizenHawk has uncovered over 10,000 typo domains on the Internet Retailer Top 50 online retail brands alone. For example, there are currently more than 400 fraudulent domains squatting on versions of Disney brands and over 600 domains squatting on misspellings of


1 comment:

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