MySpace, the world's leading lifestyle portal, has launched Take Down Stay Down, an innovative new feature for copyright holders that prevents users from re-posting video content in the MySpace community after that content has been removed at the request of the copyright owner. MySpace is the first internet company to launch this type of sophisticated content protection feature, which it is offering to all copyright owners free of charge.Take Down Stay Down utilizes a number of steps to ensure the content is identified, taken down, and kept out of the MySpace community. When a content owner informs MySpace that a user has improperly posted its content onto MySpace Videos, not only is the video promptly removed by MySpace, but MySpace also creates a digital fingerprint of the video content and adds it to its copyright filter, which is based on industry-leading Audible Magic technology.
If any user tries to upload the same content that has been removed, the filter will recognize the digital fingerprint and block the content from being uploaded. This way, when copyright owners remove content from MySpace, they will have greater comfort that it will stay down and not be reposted. MySpace is the first to offer this feature to copyright owners.
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