Over two-thirds of U.S. households believe the acquisition of pirated content is wrong, a similar level of moral outrage as when they are asked about cheating on their taxes, according to Global Digital Living™ II. This new study from Parks Associates, which investigated online piracy habits in 13 countries around the world, found 69% percent of American households believe it is wrong to download pirated music and video from the Internet, 77% believe it is wrong to cheat on your taxes, and only 44% believe it is wrong to drive over the speed limit.Attitudes regarding pirated content differ sharply by age, however. Just 50% of respondents ages 18-25 believe downloading unauthorized content is wrong compared with 75% of respondents ages 45 and over.
“Downloading will be a phase for some, but these young consumers still represent a threat to the music and movie industries,” said John Barrett, director of research at Parks Associates. “Young adults are the key consumers for music and movies. Even a temporary lull in their purchasing can have a big impact.”
Global Digital Living™ II is a thirteen-country survey of international technology trends that included over 13,000 respondents. For more information on this project, visit http://www.parksassociates.com
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